McLaughlinLaw 

McLaughlin Law provides legal services to clients throughout the entertainment, arts, IT, and digital media industries. Their clientele and market are style-led and visually astute.

The new identity and its supporting imagery and tone had to support the developed positioning '~Valuing Creativity.' A trustworthy legal firm that is also contemporary, artistic and cultured.

The use of a classic typography style paired with a contemporary typeface helps to achieve this balance. The two work together to form a crafted logotype that is supported by strong imagery and a clean, rich colour palette.

Since the brand work, Mclaughlin Law has significantly increased business.

http://mclaughlinlaw.co.nz/

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