Case study overview
Mercury Capital Identity
A complete identity was required for the creation of a new Private Equity company, founded by a successful and well-respected Australasian businessman.
As god of trade, profit and commerce, Mercury Capital was favored as the name of the company. The look and feel was subsequently developed from all of the rich imagery associated with such a territory.
A beautifully executed, strong yet subtle design was created that the founder was very happy with.
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