Natureland baby food 

Natureland is a new baby food brand made in New Zealand for both New Zealand and Australian markets. It captures the gap in the market between organic and mainstream offerings in both countries.

With new entrants and already established mega brands in both markets, finding the key insights and the right brand strategy was vital

'From the very first brief, Dow understood what makes Natureland special. They succeeded in representing the taste through imagery and emotional brand packaging that is natural, light and distinctive. We immediately loved the brand and pack design. It has great shelf stand out and tells our brand story.' Dooley Crighton, Natureland Brand Manager

With simple illustrations and a white background, these elements also deliver to the freshness and integrity that underpin this wholly natural product.

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