Case study overview
Navman - GPS Navigation
Navman's current GPS packaging was dull and hard to navigate! - all the parts were dumped into one box with unwieldy usage instructions. It was clear we needed to turn it from a technical product into a consumer brand. To make it easier and more exciting to use, we bundled all the like componentry together, used simple icons to signpost usage areas and told the story of Navman taking you places - the product is shown travelling along a dynamic, symbolic streetscape. With the help of Formworks, we segmented the box to unveil the contents (see over page). The device, now hero, sits in the middle compartment for easy in-store showcasing. Navman GPS is now fit to compete well with other hi-tech, sexy brands in the worldwide arena.
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