New Zealand Educated 

The export education industry is marketed under the single brand of 'New Zealand Educated'. BRR's task was to develop a new brand Identity for the export education industry. The revitalised brand identity aims to differentiate New Zealand Educated from competitors and build a more vibrant presence in the international education marketplace. The brand identity has been updated to more accurately reflect the new brand positioning of 'First Light Thinking'.

'First Light Thinking' links the notions of our special geography with our capacity for cleverness. It draws on the fact that every new day in the world begins in New Zealand. We are already up and running while the rest of the world lies in darkness. The refreshed identity shows a more contemporary, more active, more outcome-related brand offer. The elements of logo, texture, colour, shape and imagery all combine to create a unique visual look for New Zealand Educated.

Industry players, who are never slow in letting their feelings be known, have voiced unanimous support for the strategy and its visual and story components. The strategy and its articulation have also drawn favourable comment from off-shore competitors.

Back to Brian R Richards Ltd