Case study overview
O'Neill Boardcore Microsite
www.oneilleurope.com/boardcore/
Boardcore is O'Neill's most technologically advanced snow outerwear.
This microsite needed to launch the new range in a way which reflected the innovative technology in the product. The client also wanted the viewer to explore the products in their own way.
saltedherring.com designed a presentation of the new line which uses a sophisticated and intuitive collection browser. The user can explore the Boardcore technology by selecting one of the five nanobots from the Boardcore station.
This site is a part of the main European portal for O'Neill - www.oneilleurope.com which saltedherring.com also designed.
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