Case study overview
Orbit Corporate Travel
Orbit Corporate Travel Wellington is New Zealand's premiere corporate travel management company and prides itself on delivering the absolute best service. Design problem
Brand positioning development and implementation.
To reflect this customer-centric focus, we created the positioning 'Service that revolves around you'.
Visually, this is communicated using stylised icons representing the tools of the business traveler combined with images of business travelers that Orbit Wellington's clients will have an affinity with.
Implementation has included a company profile and a promotional DM.
This strategy created a positive response from existing clients and generated an increase in new business.
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