Pacific Islands Trade & Investment Commission 

The Pacific Islands Trade & Investment Commission PITIC (NZ) was set up in 1988 as a trade commission to assist the Forum Island Countries with the marketing of their products - both new and existing - in NZ, and to encourage investment and tourism in the Pacific.

PITIC had developed promotional material over the years using a number of mixed advertising messages.

The organisation had also changed its name from the South Pacific Trade Commission, which did cause confusion for a number of people. A consistent brand image was required which reinforced this new name.

A second problem of the organisation was to show that the Pacific Islands are involved in a wide variety of manufacturing and service industries, not just produce, handcrafts and tourism.

Sarah Wilson of Graphic Edge was required to design a campaign for PITIC which would show the variety of business activities the Pacific Islands are involved with and the number of countries PITIC deal with, while showing the professionalism of the businesses.

Graphic Edge utilised an existing PITIC concept "Your link to the Pacific" and brought it into the 21st century by creating a more modern look to the Commission.

The campaign reinforced PITIC's role of linking suppliers and customers in the Pacific and emphasising PITIC's role of encouraging investment in the area.

Images were used from a wide selection of industries and countries. This campaign was applied to all promotional material including trade show banners, flyers and newsletters.

Graphic Edge worked closely with PITIC to achieve the desired result, with the client being consulted for input and feedback during all stages of the project.

The campaign was successful in showing a broad range of products and services that the Pacific Islands can supply.

The campaign focused on the credibility of Pacific Island Countries and also reinforced the new organisational name to existing and potential clients.

Incorporating client involvement in the process gave the client a sense of ownership of the concept, which further added to the success of the campaign.

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