Plunket New Zealand 

Art direction, design and production of the Plunket Annual Report 2004.

The Plunket Annual Report is used to communivate the organisations values and culture to a wide and varied audience throughout New Zealand.

To reflect the organisational goal of 'building connections for children, families and communities', we used a children's story book format to tell the story of Plunkets services.

It is a bright, colourful expression of Plunket's mission to provide 'the very best for your child'.

The illustrations lend the publication a colourful energy and the bold blocks of colour are linked to the Plunket brand, creating further associations between childhood activities and play.

The publication enabled Plunket to achieve all their stated goals.

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