Powershop 

How can you take people from - pay for what you use - to buy what you need?" When Meridian Energy wanted to launch an alternative online energy retailer in to New Zealand electricity landscape '" they needed to not only build a brand but to build a product first. They sought DNA's help to use insights to define how best to build a solution and user experience that would allow customers to relate to the value proposition and their new found ability to be in control of buying power themselves '" both of which were a new 'mental model'. The Powershop website and application launched in February 2009. The site visits and sign-ups have started and are growing now that advertising has started. www.powershop.co.nz

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