Case study overview
Q Theatre
The name Q, its identity & communications, was created for a major new arts initiative in Auckland city: the building of a special theatre & home for the performing arts. The name comes from Queen Street, the location of the new theatre, & performance-related words like cue and queue. The brand is designed to be inclusive, accessible and organic, with the brand logo acting as a keyhole into an exciting ever-changing world of drama & experience. It is also a speech bubble, communicating directly with its audience.
Back
Shortlist
When you find a design partner you like, you can shortlist them here to create a print-out or save for your next visit. Just use the 'add to shortlist' link which looks like this:
Case studies
Alpha Studio
Client: Corporate Water Brands
Scenario - Auckland
Client: Sarah Ulmer Brands
