Rebranding Rakon 

Rakon - One of New Zealand's most successful manufacturing companies. The owners and Board identified a need to position Rakon as a global leader in their field. They identified the need to 'look like they belong' in among some of the world's most well-known industrial brands such as Motorola, Rockwell, Siemens, Nokia, Garmin and so on. The brief was to achieve this and yet retain simplicity in the design. Also to hint at their NZ roots, essentially to elevate a proudly New Zealand enterprise working in a highly specialised and technical field, to the status of a global company. This has been achieved and Rakon now has 60% of the global GPS market and their products are specified into high profile products such as Apple's iPhone.

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