Case study overview
Coruba 
With a loyal customer base and a consistent image for 40 years, this update for iconic Coruba required a careful hand. The well-recognised brand has been decluttered and its authentic Jamaican cues freshened for the 21st century and an extension to new Coruba Gold. One of the boldest moves for the brand was shifting the RTD design to target the more image-conscious younger market. Coruba's traditional brand elements here are understated to create a badge of relaxed Caribbean cool.
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Case studies
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