Santos Coffee 

Santos Coffee Company is a boutique gourmet coffee roasting company, specializing in coffee made from Brazilian beans. Santos is dedicated to a few simple passions: Brazilian culture, great coffee and preserving the environment.

The visual identity developed for the packaging of Santos' coffee beans, needed to show the artisan, handcrafted aspect of this small business, as well as their Brazilian heritage.

The green and red letterpress typography echoes the loud and edgy vibrancy of Brazilian culture as well as the historic use of bold distressed lettering on Brazilian coffee sacks.

The woodcut illustration of the maker himself sits proudly on the bag like a famous adventurer bringing the finest goods to the new world. The use of the brown paper bag as a base fits with the unaltered and pure nature of the product.

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