Case study overview
Scarlett & Greene
Scarlett & Greene is a New Zealand skincare company focusing on sensitive skin for teens.
Redfire developed the Scarlett & Greene brand, packaging design and visual communications strategy. Scarlett & Greene has an edgy, fun persona that reflects the target market and features high profile 'it girl' Jaime Ridge.
'I love Scarlett & Greene's packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10' '" reviewed by a teenager for thread.co.nz
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