Seasonz - Going the extra mile 

SEASONZ - Luxury travel company Seasonz specialise in bringing high net-worth families to New Zealand for the trip of a lifetime. They wanted to enhance their brand profile and own the market, but to do that they needed to change.

WHY DID THEY CHOOSE US? Seasonz chose The Creatives because they wanted a company that was focused on more than just design "a company who would make the complex processes of branding and marketing easy to understand."

WHAT WAS THE BIG IDEA? We discovered that Seasonz was an established business however it had been built-up around one of its principals, Sam. Before the company could re-brand and develop its profile, the reliance on Sam as part of the brand needed to go.

WHAT LEAD TO THAT STRATEGY? The two directors of Seasonz were both passionate about their business and luxury travel. We took them through a series of workshops over a period of six weeks. This was invaluable in helping us to fathom their passion, learn more about their industry, and their goals. The staged approach to the workshops allowed them to work on changes to their business to facilitate changes to their branding. They also travelled a lot together so it allowed for them to work on the business when they were away and focus on working in the business when they were at home. When the workshop was complete we had created a brand doctrine and a clear direction to develop their brand and profile.

HOW DID THE CAMPAIGN COME TOGETHER? We had to clearly communicate that Seasonz are the first choice for creating personalised luxury travel experiences in the South Pacific. The brand needed to be the catalyst for creating new ideas to lift their profile above their competition. New ideas also emerged such as complimentary mobile phones so the clients could get anything they wanted at any time at a push of a button.

WHAT WAS THE OUTCOME? The direction that emerged from the workshops allowed Seasonz to integrate their new branding across all of their products and lifted their company profile above their competitors' activities. These combined to reduce the threat of substitution, increase customer loyalty with international travel agents, and allowed them to generate a premium across their entire business. They have experienced growth of over 40% coming from Europe and Australia and steady increase in the USA.

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