Case study overview
Snowplanet 
The first new-generation snowdome in the Southern Hemisphere needed an identity with a broad audience appeal and plenty of attitude.
The result is an approachable, modern wordmark and a character with many interesting personalities. The possibilities for ongoing marketing and storytelling around the 'Snowplanet' identity are numerous.
The Snowplanet brand was nominated as a finalist in the 2004 Best Design Awards small-scale identity category and the Snowplanet promotional wall was nominated as a finalist in the 2006 Best Design Awards Environmental Graphics category.
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