Case study overview
Soul Creative Environments
Workplace design firm Soul struggled to articulate what they did well. Also the company's 'soft' name didn't completely connect with their serious evaluation and strategic approach to each project. Soul had to clearly show that they offered interior and architectural design services.
A sense of three dimensional space forms an integral part of the Soul wordmark. The graphic appearance had to talk about the business offering to counter the soft name. First impressions needed to help immediately align the business activity with the wordmark.
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