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Case study overview

Talent Point 


Base Two, a Wellington-based design agency has recently completed the development and design of the Talent Point brand identity.

Talent Point manages staffing operations and recruitment campaigns for corporate and government clients in a total service package called 'Recruitment Process Outsourcing'. We designed the identity to reflect Talent Point's position as aggressive leaders in the changing field of recruitment and indicate their attitude toward the business of HR.

The positioning statement "Putting the bite into HR", reinforces this 'hunting' nature and culture of the organisation.

Implementation is ongoing and includes business and promotional collateral and their website.

This allowed the clietnt to launch this new company with confidence.

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