Case study overview
Tasman Tanning
Rethinking how New Zealand's last tannery competes in the global market
Finding itself squeezed between cheap imports from Asia and ultra-high quality European leather, Tasman needed a point of difference that would help it survive in the global market. designworks created a new brand strategy and visual identity based on Tasman's ability to create inspiring, innovative leathers. Today Tasman Leathers are featured everywhere from Air New Zealand's premium business class seating to the furniture boutiques of LA.
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