Te Kahui Tupua: Tourism Identity 

'It isn't entertainment. It's an experience.' A research respondent pretty much summed it up when we explored the story potential to attract international tourists to this raw and brooding land of mountain, river and forest. The region doesn't need t-shirts, thrills and spills, or cultural dance shows. Everything today's international visitor is looking for is already there '" has been for millions of years. And the cultural connection, developed in consultation with local Iwi, allows both Maori and non-Maori to participate in offering what is probably New Zealand's truly 100% pure authentic story.

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