Case study overview
Telecom FLEXI.
Telecom has introduced a totally new way to buy your minutes. Telecom FLEXI doesn't make you predict your mobile use in advance. Instead it simply adjusts to the minutes you use every month.
Working wih TOUCH/CAST NEXT, Doubleclique created a smart online calculator for this campaign. The calculator allows customers to quickly enter their estimated usage over multiple months and see whether the new FLEXI Plans will save them money by comparing them to their current plan.
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