Case study overview
Tempo Auckland's festival of dance
Creating a brand that celebrates the energy and diversity of dance In 2003, the Auckland Festival of Dance faced increased competition from other festivals, and needed to ensure its future relevance to performers, sponsors and audiences.
Voice were tasked with creating a new name, logo and brand platform for the festival that would position it as truly unique. The resulting Tempo brand celebrates the energy, excitement and diversity of dance in our culture, while effectively connecting with the festival's three target markets.
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