The Knowledge Gym 

As 'Executive Knowledge', this company catered for business people looking to improve their performance across a range of skill sets, by setting up specially tailored events.

In order to increase awareness and appreciation of these events, the company needed to express the concept and the ensuing benefits more clearly to potential participants.

To create a contemporary brand name, logo, identity system and persona for a small business that specialises in corporate events and training.

With the Knowledge Gym we were keen to demonstrate that smaller operations can have stand-out brands.

The concept of business fitness was tastefully applied to franchises throughout New Zealand to create an energising brand and design system.

The identity was designed to be sharp and fresh.

A simple template system was devised to allow the client to maintain the appearance and integrity of their brand.

The rebrand from Executive Knowledge to the Knowledge Gym has assisted in building higher recruitment appeal for the brand, higher visibility and hence higher event attendance numbers.

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