The Training Practice Visual Identity 

The Training Practice is a boutique training group in Wellington, New Zealand. They specialise in training, inspiring and firing up the leaders of large businesses such as Shell and Telecom as well as local governments and organisations such as The New Zealand Police and The Hut City Council.

The aim of this project was to help The Training Practice to create a unique voice through their print material that compliments and reflects their vibrant, engaging style of training.

This was accomplished by refining their brand image through appropriate typeface and color palette selection and treatment. Their logo went through a thorough wash, wax and shine, and a series of quirky illustrations for use on workbook and proposal covers were developed.

My ongoing relationship with The Training Practice so far has consisted of: Brand strategy, research and consultation. Logo, stationary and collateral. Promotional banner. Book layout. E-newsletter. Advertisement. Typography. Illustration.

View more images at http://timdonaldson.com/archives/project/identity-training/

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