Case study overview
The Watermark 
The Watermark is the most prestigious residential development ever undertaken in Wellington. It is designed to become a landmark building '" in terms of quality, location and amenities. The challenge for designworks was to create a contemporary heritage brand that reflected The Watermark's promise of European lifestyle in a unique Wellington location. The brand needed to translate across all media including DM, press and of course, on site. The stone logo reflects the themes of water and New Zealand nature.
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