Case study overview
TheNewDowse 
Placing a gallery at the centre of New Zealand's cultural and economic development
As design partner to TheNewDowse, designworks helped articulate their strategy to develop a brand and a space that encourages and celebrates creativity in all its forms. TheNewDowse's hot pink identity and '~squiggle' mark (the creative spark) sits at the heart of the Lower Hutt community. TheNewDowse is both a conduit and an ignitor, bringing people, art and commerce together, providing combustive creative ingredients with the power to set imaginations alight. Our work with TheNewDowse is pro-bono as part of a community sponsorship programme.
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