Tru-Test Ltd 

Tru-Test Ltd's design brief was to work in conjunction with the in-house engineering design team to develop a new flexible energiser design, specifically targeted at the United States marketplace.

To develop a totally new product aesthetic and identity with innovative product features for a new brand of energisers to be launched into the United States market.

Working closely with the in-house Tru-Test engineering resources, a successful component layout was established which ensured a final design that was easy to use, cost effective, innovative, contained several new productnfeatures, and a visually strong product identity and quality aesthetic.

Prior to this energiser product, Designz (with Zetec Ltd) also worked on a number of other successful energisers for both the Stafix and Speedrite brands including: the Delta range and a self contained Solar Energiser.

Having Designz and Tru-Test's product development engineers working closely on this project provided an objective approach to develop an innovative new product that also leveraged Tru-Tests core manufacturing competencies and years of experience in electric fencing products.

The product has been very well received in the marketplace and is contributing significantly to market growth in the United States.

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