Case study overview
TypeSHED11 
TypeSHED11 is a boutique, five-day international typography symposium that was held in Wellington, New Zealand, 11'"15 February 2009. TypeSHED11 was designed to explore the notions and the voices of typography across the disciplines of graphic design and advertising, photography, film, literature, architecture, music and the visual arts. A major project that spanned 18 months out of my studio, TypeSHED11 was the creative initiative of Simone Wolf, Typevents Italy, together with Catherine Griffiths.
<< Voted Best Design Event of the Year by Urbis >>
Typography, across five stretched out summer days on the water's edge. Zero in on Wellington, an urban landscape, 42-degrees below, bottom of the South Pacific, a tiny capital port city, to a redeveloped ex-cargo store, Shed 11. TypeSHED11 is set to explore the notions and voices of typography - no matter how small or vocal, how grand or local - across the disciplines, in graphic design and advertising, photography, film, literature, architecture, music, the visual arts - and beam it back out to the rest of the world via Typeradio. A full programme constructed from lectures, workshops, exhibitions and experimental installations will create the possibility for social and intellectual exchange with passionate typographers and designers from about the world - Europe, the Americas, Asia, Pacific, Australia and New Zealand. Five exceptional guest speakers (to be announced) will punctuate three days of presentations, followed by two days of workshops - all under the one roof at Shed 11 - encircled by satellite events, forums and panels for discussion and debate, evening projections and entertainment. Refreshments each day, a picnic on the wharf, and a cocktail evening will offer the prospect to learn, mix and meet at New Zealand's first ever TypeSHED11, Wellington, New Zealand, 11-15 February 2009.
visit: www.typeshed11.co.nz
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