Case study overview
Vector Solutions
VectorSOLUTIONS is an architectural design company, specialising in architectural design and drafting using VectorWORKS.
VectorWORKS is a technologically-advanced vector-based computer aided design (CAD) programme.
VectorSOLUTIONS wanted a look which would be familiar to users of VectorWORKS.
Business Dynamics worked in closely with them to develop the VectorSOLUTIONS logo, colours and branding which would reflect this.
VectorSOLUTIONS wanted to develop a brand which would be similar to VectorWORKS and readily recognisable to VectorWORKS users.
This branding had to be usable across all company media, including plans, business cards, email, letterheads and possible web development.
It also had to have a professional and 'cutting-edge' feel to it.
We obtained permission from Nemetschek to use a similar-looking logo.
We then located and downloaded images of the VectorWORKS logo and, using photo manipulation, customised the images and lettering to come up with the VectorSOLUTIONS logo.
The client was very happy with the end result.
It successfully conveys the messages of professionalism and cutting-edge technology, and is instantlynrecognisable to any VectorWORKS user.
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