Case study overview
Velvet Burger
It all started one day when a few Dunedin students decided to buy a pub. So they marched into the brewery with a stab in the dark offer and pulled it off. It took a few years of making it up as they went along but the boys have got it sussed.
A few years and a few beers later, they decided that there was no where to get a good burger and few beers in the late hours. So they opened 'Velvet Burger' and asked Scenario to help out with the brand. Now they've got two Velvet Burgers on their plate and pretty soon they'll be all over the place.
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