Virtuosity 

Virtuosity is a Wellington based company that operates in the technology sector specialising in the deployment of Open Source based solutions.

They develop their own software and are increasingly moving into the mobile device area.

They needed a new identity that reflected their direction and we were only too happy to help.

Like all the best plans, the initial discussion with John (Virtuosity's driving force) took place in a coffee shop in downtown Wellington. It was here that we got to the heart of what Virtuosity is all about and what John wanted his new identity to reflect. It needed to be ...

"Youthful and have a sense of fun; Professional but not boring"

This is great, it helps us to define a style .. but what is it that makes Virtuosity different?

"We don't like the traditional software solutions ... we like Open Source!, we like handheld devices, we are cool!"

We started the brainstorming process with lots of research. Research into Virtuosity's competitors. Research into current design trends. Research into how many cups of coffee it takes before complete liver failure.

Huge pieces of paper spread out all over the floor enabled us to quickly scrawl out any and every idea that came to mind.

You often find that lots of ideas pop out and, at this point in the process, its important NOT to judge any of them. It doesn't matter how rubbish it might look or how crazy the idea ... get it down on paper and out of your head.

We wanted to present John with 3 solutions to his company's identity problem and after a few days of research and brainstorming we had a short list of concepts that we were happy with.

These concepts were designed to indicate the various ideas and themes that we had discussed in the cafe and also incorporate Viruosity's tagline of "be masterful"

We were quite happy with John's choice (it was our personal favourite too) so we took the concept and began the development phase.

We felt the basis of the concept was solid but didn't really convey that sense of youth and fun that Virtuosity is all about. John also wanted a version that was more symbolic and that could stand alone from the wordmark style logo.

We started exploring ideas with ways to develop the 'OS' into a symbol and incorporate that into a cohesive logo the portrayed the sense of fun and youth that John was after.

With the design was finalised there was the business stationery to sort out along with an identity document and versions of the logo for the web and other media. We are really looking forward to seeing Virtuosity implement their new design work and we're extremely pleased with the end result.

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