Wakerley Motorhomes Brand Identity 

Wakerley Motorhomes decided it was time for a brand refresh to reflect their status as New Zealand's top motorhome manufacturer. We developed a badge-like device to reinforce their premium brand and the quality of their products. A positioning line of 'far from ordinary' was the key driver for their unique brand story and a play on words for being on the road and how their motorhomes are far from ordinary. We translated this concept into an effective advertising campaign that set them apart from their key competitor, engaged their target market, significantly increased brand awareness and overall sales for the business. Most recently we have created a new service division identity and marketing material along with the redesign of their website.

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