vineonline identity 

Vineonline is a wine retailer, offering great deals and discounts for online customers.

The logo and identity distances the vineonline offer from those of its' competitors with its bold typography and cheerful use of bright orange as the corporate colour, combining with irreverent marketing slogans ("a website for sophisticated tightwads" "Fine wines at vulgar prices") to project a cheeky, approachable personality that cuts through the stuffiness often associated with buying wine.

The website itself places an emphasis on clarity and easy functionality, with clear navigation and icons throughout. The look and feel was extended throughout a full print and online advertising campaign to launch the site.

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