Case study overview
Wild Rock: Brand Evolution
When one of New Zealand's most well regarded wine producers sets out to create an affordable yet distinctive wine range one can be sure the results will be rock solid.
Wild Rock benefits from the experience and reputation at Craggy Range while maintaining its own character '" like New Zealand its position on the edge of the edge '" pushing boundaries and embracing challenge.
The inspiration behind the label was a 'postcard from the edge' creating a window into New Zealand. This unique and textured brand story has been created while celebrating the diversity and endurance of our landscape.
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