WilliamsWarn 

The WilliamsWarn is the world's first personal brewery. It produces commercial quality beer, chilled, and straight from the tap in just 7 days.

Back in 2009 the WilliamsWarn was still a product in development, with no name, positioning, or identity. Over the course of the following two years the naming, positioning, marketing strategy, identity design and graphic system were developed while the product design evolved.

A new category of '~personal brewing' was established. As this was a machine capable of far more than homebrewing, it led to a positioning of '~Personal brewing without compromise.' Beer Drinkers' were turned to '~Beer Thinkers' and the name WilliamsWarn was born from the surnames of the two inventors. A modern day Rolls Royce, for beer.

The identity of WilliamsWarn needed to reflect the hand-built, premium feel of the machine with its numbered makers' plate and stainless steel finish. It also needed to acknowledge beer. The result was the WilliamsWarn '~W' which shows the coming together of two beer glasses.

A supporting colour palette and typography system was applied across: stationery, packaging, collateral, website, video and product graphics.

The WilliamsWarn has launched to worldwide acclaim.

http:www.williamswarn.com

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