Case study overview
Worldwide School of English
Worldwide School of English provides english language education in central Auckland.
They offer many different types of english courses, using the latest teaching techniques and resources in a friendly and caring environment.
With an emphasis on serious learning and serious fun, Worldwide School has created its own unique educational experience.
There is a lot of competition in the english language industry with many schools and many locations around the world to choose from.
Marketing material has to instantly communicate all the right things visually to someone of limited english, often while competing with many other school brochures on a display rack.
A point of difference is vital, yet surprisingly most schools are conservative in their marketing approach,nnot so with Worldwide School.
They were willing to break with traditional stereotypes in favour of a fresh young and funky image.
A contemporary 'urban' theme was decided upon to appeal to the young adult audience.
A vibrant colour scheme, loud typography, shifting layouts, and cross-process photography were employed to create a distinctive and bold style.
Real students feature throughout, reinforcing the friendly and fun side of the school.
All these elements have been combined to create brochures, flyers, a website, CD-ROM and signage, among others.
Worldwide School has an unmistakable visual identity that they are proud of, and reflects the culture of their people.
"I am absolutely thrilled with all my materials designed for me by PDF.
"They have provided my company with nothing but the best in terms of design and quality in brochures, flyers, a CD-ROM and other materials as well as a fantastic website on which many people inside and outside my industry have commented on most favourably." - Cleve Brown, Director, Worldwide School of English.
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