ZiwiPeak 

Wilderness Foods Manufacturing Ltd is a small business in Mt Maunganui with a vision of becoming a niche exporting leader in a fast growing, fiercely competitive business. BRR worked closely with Wilderness to develop a unique brand positioning, from strategy to packaging, for a New Zealand pet food brand with a unique real-meat composition. No additives. Just the best natural New Zealand ingredients. The name 'ZiwiPeak' was developed to support the positioning concept: NATURAL NEW ZEALAND PET NUTRITION FOR THE PEAK OF GOOD HEALTH.

BRR developed an identity system and a fresh approach to packaging - using illustration to communicate premium quality. BRR is continuing graphic development of the brand and strategic advice. The compelling 100% pure New Zealand story has appealed to the pampered pet owner in the major cities of the world.

The process of brand development has been crucial in allowing Wilderness to leverage a higher price point for its products and, hence, plan for higher returns in the future. The packaging appeal and story supporting the quality product and premium positioning has been extremely well received in a range of global markets.

Back to Brian R Richards Ltd