Design Partner
Contact
Julian Smith
Level 2
6 Leek St
Newmarket
Auckland
New Zealand
P +64 (0)9 520 0014
F +64 (0)9 522 2709
julian @brrltd.com
Website
Current Clients
- FIL New Zealand
- Firstlight Foods Limited
- Fisher & Paykel Appliances
- Fisher & Paykel Healthcare
- High Society
- Holcim (New Zealand) Ltd
- Life After Waste
- New Zealand Educated
- Orca
- Verda New Zealand Limited
- ZiwiPeak Limited
Brian R Richards Ltd
Leaders in profitable brand strategy and design.
BRR specialises in developing effective brand strategies for export brands, regional identities, small to medium-sized businesses and major corporates in Australasia, Asia and Europe.
The companies have been as diverse as Holcim, the world's largest cement company, to niche New Zealand businesses such as Orca, Icebreaker, Obo and Fisher & Paykel Healthcare.
With offices in New Zealand and Singapore, Brian Richards works with a talented team, who share the same passion for creating high-performing brands.
BRR offers a turnkey operation from vision distillation to market performance. We have a particular interest in the bottom line performance of brands, creating distinctive stories, award winning design and supportive internal and external cultures.
Core discipline:
Brand & design strategy
Add 'Brian R Richards Ltd' to shortlist
Case Studies
|
Central Otago The challenge for all location brands is distilling the... |
Design Mobel To lift the profile and value perceptions of the Design... |
|
FIL New Zealand FIL New Zealand manufactures and supply dairy hygiene &... |
FirstLight Firstlight is a completely new company specialising in high... |
|
Client: Fisher & Paykel Healthcare Fisher & Paykell Healthcare is a fine example of a New... |
High Society BRR's challenge was to establish a new design-led... |
|
Holcim Globally Holcim is the world's largest cement producer operating in... |
Client: Holcim (New Zealand) Ltd At the time of its rebranding to Holcim, Milburn was one of... |
|
Icebreaker Icebreaker pioneered a completely new category in... |
Client: Fisher & Paykel Appliances In an already crowded appliance market, BRR's challenge was... |
|
Life After Waste For most New Zealanders, sustainable actions surface in... |
Client: Marlborough District Council Marlborough has a superb range of natural and manmade... |
|
New Zealand Educated The export education industry is marketed under the single... |
Orca Remarkably, it took only eight years for Orca proprietor... |
|
Richmond New Zealand As New Zealand's largest meat exporter, Richmond had made... |
Client: Southland District Council At the time this project was undertaken, the perception of... |
|
Te Puni Kokiri (The Ministry of Maori Development) BRR's particular interest in national identity has seen it... |
The Knowledge Gym As 'Executive Knowledge', this company catered for business... |
|
ZiwiPeak Wilderness Foods Manufacturing Ltd is a small business in... |
Shortlist
Case studies
Experimenta design & typography
Client: Lela Jacobs
Fracture
Client: Charlie's



















