Design Partner
Contact
Gill Coltart
Level 2
262 Thorndon Quay
PO Box 3056
Wellington
New Zealand
P +64 (0)4 499 0828
F +64 (0)4 499 0888
gill.coltart @dna.co.nz
Website
Current Clients
- ACC
- Airshed
- Boffa Miskell
- Bridgestone
- Cavalier Bremworth
- Child Youth & Family
- Correspondence School
- EPIC Beer
- Firestone
- Gen-i
- GlobalPlus
- HOLD/Legacy Timber
- Hui Taumata
- Lewis's
- New Zealand Post
- Nude
- NZRU/All Blacks
- Olivio
- Powershop
- Rachel Hale
- St John
- Telecom New Zealand
- Tower
- Trilogy
- Venture Taranaki
- Victoria University
- Webstock
- Yellow Pages Group
DNA - Wellington
Things change in business faster than ever now. Consumers are more sophisticated, every market is more competitive, category boundaries shift, cost of entry is lower, and no sector is immune to the challenges brought by innovative and lateral thinkers.
We work with businesses and brands to tackle how they best adapt to the changing needs of markets and consumers in this environment. We help them 'up their game' and in some cases we help them 'break the game wide open' in their sector.
Our core strengths are business, brand, staff engagement and the utilisation of online channels. Our primary tools are research, strategy and design.
Operating out of Auckland and Wellington we have a team over 50, including business, brand and online strategists, research specialists and some of New Zealand's leading brand designers, web designers and production/print experts. We work with organisations of all sizes across the economy, from large private companies and public sector agencies to smaller commercial entities.
Core discipline:
Brand & design strategy
Other disciplines:
Brand & design strategy
Communication & graphic design
Design management
Packaging design
Point-of-sale design
Product design & development
User experience design
Web / interactive design
Add 'DNA - Wellington' to shortlist
Case Studies
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Airshed How do you make a change for the better?" AIRSHED is a New... |
Building a big brand presence on a 'boutique' budget. DNA was approached by the Steam Brewing company, owners of... |
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Cavalier Bremworth How do you connect with what matters most for your... |
Changing everything to make sure nothing changes DNA applies uniquely focused qualitative research that... |
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Helping a fourth generation timber exporter escape the commodity bind and become a successful design led product developer. Legacy Timber is a fourth generation Whangarei family... |
Helping focus an organisation built on 900 year old values as it grows into new areas. Facing changing market environments and consumer demands,... |
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How do you change the game - again? As the number of reward programmes has increased consumers... |
Transforming a 'point of pain'? How do your transform a 'point of pain' into a retail... |
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How do you become the 'one to beat' - on and off the field? DNA and the New Zealand Rugby Union (NZRU) have had a... |
How personal can a website be? ACC required a way to meet the growing injury prevention... |
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How to transform yourself in a changing environment? All universities in New Zealand are faced with significant... |
Powershop How can you take people from - pay for what you use - to... |
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Reflecting the changing meaning of Maori Economic Wellbeing The first Hui Taumata in 1984 launched 20 years of... |
How do you re-engage staff and customers after years of change? Financial services provider TOWER New Zealand was facing... |
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Unifying a large and diverse stakeholder group around a clearly differentiated brand platform for economic and cultural growth. While most New Zealand 'place' brands are tourism focused,... |
Shortlist
Case studies
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