Design Partner
Contact
Mike Meachen
Level 2
262 Thorndon Quay
PO Box 3056
Wellington
New Zealand
P +64 (0)4 499 0828
F +64 (0)4 499 0888
mike.meachen @dna.co.nz
Website
Current Clients
- ACC
- Boffa Miskell
- Bridgestone
- Child Youth & Family
- Firestone
- Gen-i
- GlobalPlus
- HOLD/Legacy Timber
- New Zealand Post
- Nude
- NZRU/All Blacks
- Olivio
- Rachel Hale
- St John
- Tower
- Trilogy
- Venture Taranaki
- Victoria University
- Yellow Pages Group
DNA - Wellington
Things change in business faster than ever now. Consumers are more sophisticated, every market is more competitive, category boundaries shift, cost of entry is lower, and no sector is immune to the challenges brought by innovative and lateral thinkers.
We work with businesses and brands to tackle how they best adapt to the changing needs of markets and consumers in this environment. We help them 'up their game' and in some cases we help them 'break the game wide open' in their sector.
Our core strengths are business, brand, staff engagement and the utilisation of online channels. Our primary tools are research, strategy and design.
Operating out of Auckland and Wellington we have a team over 50, including business, brand and online strategists, research specialists and some of New Zealand's leading brand designers, web designers and production/print experts. We work with organisations of all sizes across the economy, from large private companies and public sector agencies to smaller commercial entities.
Core discipline:
Brand & design strategy
Other disciplines:
Brand & design strategy
Communication & graphic design
Design management
Packaging design
Point-of-sale design
Product design & development
User experience design
Web / interactive design
Add 'DNA - Wellington' to shortlist
Case Studies
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Client: EPIC Beer DNA was approached by the Steam Brewing company, owners of... |
Client: Lewis's DNA applies uniquely focused qualitative research that... |
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Client: Yellow Pages The recently re-branded Yellow Pages Group was sold by... |
Client: Hold/Legacy Timber Legacy Timber is a fourth generation Whangarei family... |
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Client: St John Facing changing market environments and consumer demands,... |
Client: GlobalPlus As the number of reward programmes has increased consumers... |
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Client: Firestone How do your transform a 'point of pain' into a retail... |
Client: Correspondence School The Correspondence School is New Zealand's largest school... |
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Client: NZRU // All Blacks DNA and the New Zealand Rugby Union (NZRU) have had a... |
Client: ACC ACC required a way to meet the growing injury prevention... |
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Client: Victoria University All universities in New Zealand are faced with significant... |
Client: Hui Taumata The first Hui Taumata in 1984 launched 20 years of... |
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Client: Tower Financial services provider TOWER New Zealand was facing... |
Client: Taranaki While most New Zealand 'place' brands are tourism focused,... |
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Client: Webstock The Webstock Conference is widely regarded as the best in... |
Shortlist
Case studies
DNA - Wellington
Client: Taranaki
Brave New World
Client: Scarborough Fair
